Lifecycle Marketing Lead

Lifecycle Marketing Lead to own the full customer journey, from acquisition through expansion, with a bias toward execution and a sharp eye for what drives engagement and revenue.

Requirements

• 4+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment.
• Demonstrated success building, launching, and optimizing cross-channel customer journeys.
• Experience supporting both PLG and sales-assisted growth motions, from activation sequences and usage-based triggers to expansion, upsell, churn prevention, and retention programs that support a fast-moving sales funnel.
• Hands-on experience with tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar.
• Deep understanding of email, SMS, and in-app messaging best practices, segmentation, and experimentation, including designing, running, and interpreting your own lifecycle tests.
• Strong analytical skills with experience translating product usage and behavior data into actionable lifecycle strategies.
• Excellent communication and collaboration skills to drive alignment across teams.
• Proven use of AI tools in your day-to-day workflow, across content creation, campaign analysis, and optimization, to move faster, iterate more, and surface insights.

Benefits

• Vacation/Paid Time Off
• 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
• RRSP/401k match
• Generous Parental Leave policy