Senior CRM Manager – Klaviyo & Automation/ E-Mail Marketing Manager

Role Overview

Build and manage Klaviyo flows, loyalty, and subscription channels to drive revenue growth. Establish a testing machine and make data-driven decisions. Manage a team and steer the agency.

What You Will Do

Design and implement complex flow architectures, segmentation logic, and A/B testing setups. Integrate Klaviyo AI and predictive features into segmentation and flow logic. Manage subscription and loyalty communication to drive repeat purchase rates.

Why It Might Be a Fit

Requires 3+ years of CRM, retention, or lifecycle experience in a D2C or e-commerce company. Proven Klaviyo expertise and analytical depth. German native speaker with secure English skills.

Requirements

• At least 3 years of CRM, Retention or Lifecycle experience in a D2C or E-commerce company
• Proven Klaviyo expertise: complex Flow Architectures, segmentation logic, A/B testing setups, deliverability management
• Shopify Stack experience is mandatory, HTML/CSS knowledge is a plus
• Analytical depth: cohort analyses, repeat rate structures, attribution logic and incrementality thinking

Benefits

• 28 days of vacation (additional days possible)
• Baden-Württemberg holidays and Berlin Women’s Day
• Attractive bonus system in addition to fixed salary
• Access to nilo.health for mental fitness and prevention
• Urban Sports Club
• Contribution to occupational pension provision
• Personal further education budget
• Job bike, job car or subsidized Germany ticket
• Discounted Rosental products, as well as further discounts and benefits
• Karma club benefits