Senior Director, Head of Insights & Marketing Analytics

Role Overview

The Senior Director, Head of Marketing Analytics & Insights, will lead the strategy that ensures marketing investments and customer understanding translate into clear, incremental business impact across Santander and Openbank. This role reports to the CMO, and partners closely with Growth, Product Marketing, Brand and Enterprise Analytics team.

What You Will Do

Define and lead the end-to-end marketing analytics, measurement, and insights strategy for Openbank and Santander US. Build and develop a high-performing team of analytics leaders, data scientists, and customer/market insights professionals.

Why It Might Be a Fit

This is a unique opportunity to build and scale a best-in-class marketing analytics, measurement, and insights capability that supports both a scaled, multi-product banking business and a high-growth digital platform—connecting data, customer understanding, and market intelligence to drive growth across the full portfolio.

Requirements

• Bachelor’s degree or equivalent experience in a quantitative field.
• Master’s degree in Quantitative Marketing, Data Science, Statistics, Economics, or related discipline.
• 15-20 years of experience in marketing analytics, insights, growth analytics, or digital marketing data science.
• Deep expertise in marketing effectiveness measurement, including experimentation, incrementality testing, and Marketing Mix Modeling.
• Experience leading customer insights / market research functions (quantitative and qualitative).
• Strong understanding of digital marketing channels and performance KPIs.
• Proven experience building and leading high-performing, multidisciplinary teams.
• Executive-level communication skills with the ability to influence senior stakeholders and drive decision-making.

Benefits

• Fair and competitive rewards package
• Benefits designed to support you, your family and your well-being, now and into the future
• Santander Benefits – 2026 Santander OnGoing/NH eGuide