Brand Marketing Manager (Korean Bilingual)

Role Overview

We are seeking a strategic and performance-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels. The ideal candidate brings strong experience in beauty or CPG marketing and understands how to align brand storytelling with retail performance.

What You Will Do

Develop annual brand marketing strategy and growth roadmap, lead go-to-market planning for new product launches, define positioning, messaging, and competitive differentiation, and manage brand P&L input related to marketing investment.

Why It Might Be a Fit

The ideal candidate has 5+ years of brand marketing experience in Beauty, Skincare, or CPG, experience working with national retailers, and strong understanding of retail marketing and trade promotion.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years of brand marketing experience in Beauty, Skincare, or CPG
• Experience working with national retailers
• Strong understanding of retail marketing and trade promotion
• Proven experience managing product launches
• Analytical mindset with strong Excel / data interpretation skills
• Strong leadership and communication skills
• Korean Bilingual required