Lifecycle Marketing Manager

Role Overview

The Lifecycle Marketing Manager will own the journeys, systems, and automation that turn interest into pipeline, and pipeline into revenue. This role is for a hands-on marketer who has spent years thinking about what happens after someone raises their hand.

What You Will Do

The Lifecycle Marketing Manager will design, build, and optimize multi-channel programs across cold and warm email, in-app messaging, SMS, and automation platforms. They will create nurture sequences for key audiences, including free users, trials, prospects, customers, and expansion opportunities.

Why It Might Be a Fit

The ideal candidate will have 3+ years of experience in lifecycle marketing, CRM marketing, growth marketing, or marketing automation, ideally in B2B SaaS. They will be hands-on with automation, customer journey obsessed, sales-aligned, technical, and analytical.

Requirements

• 3+ years of experience in lifecycle marketing, CRM marketing, growth marketing, demand generation, or marketing automation within B2B SaaS or a high-growth technology environment
• Hands-on experience with marketing automation tools like Customer.io, HubSpot, Marketo, Braze, N8N, Claude, Codex or Iterable
• Familiarity with Salesforce, Segment, Amplitude, and landing page tools is strongly preferred
• A Bachelor’s degree or equivalent real-world experience in a B2B SaaS GTM, lifecycle, growth, or marketing automation role

Benefits

• Visa sponsorship is not available; applicants must be authorized to work in the U.S.