Product Marketing Manager, Enterprise

Role Overview

As a Product Marketing Manager (PMM) on the Enterprise Product Marketing team, you will own the go-to-market strategy, positioning, and market narrative for Semrush Enterprise’s AI Optimization (AIO) and SEO solutions. This role sits at the intersection of product innovation, customer insights, and market strategy.

What You Will Do

You will own positioning, messaging, value propositions, and executing go-to-market strategies for Semrush Enterprise’s Al Optimization (AIO) and SEO solutions. You will define target audiences, customer segments, and buyer personas through market, customer, and competitive research.

Why It Might Be a Fit

You will help shape how Semrush defines and communicates the future of AI visibility, search, and brand discovery for enterprise organizations. You will join the Enterprise Product Marketing team—a group of strategic market interpreters, positioning experts, and data-driven storytellers who love solving complex commercial challenges.

Requirements

• 5+ years of experience in Product Marketing, Product Strategy, Segment Marketing, or related B2B SaaS roles.
• Strong understanding of the rapidly evolving Al search ecosystem (LLM-powered search, Al assistants, brand visibility challenges) and familiarity with platforms such as ChatGPT, Google Al Overviews, Gemini, and Perplexity.
• Proven experience building positioning, messaging, and go-to-market strategies for technology products, with a strong understanding of enterprise buying journeys and sales motions.
• Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear business value.
• Experience conducting market, customer, and competitive research, showing a demonstrated ability to combine strategic thinking with hands-on execution and data-driven decision-making.
• Strong stakeholder management and cross-functional collaboration skills to operate effectively in fast-moving environments.
• Intellectual curiosity and a passion for understanding emerging technologies, market shifts, and the future of digital discovery

Benefits

• Unlimited PTO
• Hobby & team building budget allowance
• Employee Support Program
• Loss of family member financial aid
• Employee Resource Groups