Senior Product Marketing Manager

Hybrid Full TimeDurham, North Carolina, United StatesServiceTrade

Role Overview

As a Senior Product Marketing Manager at ServiceTrade, you will be responsible for shaping how our products are positioned, brought to market, adopted, and expanded across thousands of technicians, service managers, and business leaders who run their operations on ServiceTrade. You will own product messaging, orchestrate product and feature launches, and continually sharpen our competitive understanding in an increasingly active market.

What You Will Do

You will develop clear, differentiated messaging and positioning, lead go-to-market planning and execution for new product releases and feature launches, build launch briefs, messaging guides, and cross-functional alignment plans, create high-impact GTM content, maintain competitive intelligence, and partner closely with Product Management.

Why It Might Be a Fit

You will have the opportunity to craft messaging for highly engaged audiences, launch impactful new features, partner closely with a high-performing Product organization, and see your work directly influence customer adoption, sales success, and company growth.

Requirements

  • 7+ years of B2B SaaS product marketing experience
  • Proven success developing product messaging, positioning, and value propositions
  • Strong project management and organizational skills
  • Ability to translate complex technical concepts into clear, compelling narratives
  • Experience with competitive intelligence, market analysis, and building competitive tools
  • Strong cross-functional collaboration skills
  • Excellent written and verbal communication skills
  • Analytical mindset with the ability to validate messaging, evaluate market signals, and make data-informed recommendations

Benefits

  • Medical through Cigna
  • Dental and Vision through Unum
  • Flexible Spending Account and Dependant Care Account
  • Company-paid Life insurance, STD and LTD
  • Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
  • 401(k) with up to 3% employer match and NO vesting period
  • Flexible PTO policy
  • 10 company holidays
  • Parental Leave
  • Paid Time Off for Volunteering
  • Employee Reimbursement Program

To apply for this job please visit servicetrade.com.


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