Director, Global Marketing Operations

Role Overview

The Director of Global Marketing Operations will lead Snowflake’s global strategy, platforms, and teams to power a modern, scalable, AI-forward marketing organization. This role requires a strong perspective on investment strategy and timing, balancing foundational system evolution with ongoing campaign execution to deliver near-term impact while building for long-term growth.

What You Will Do

Own the vision and evolution of Snowflake’s marketing platforms, lead the implementation of an agentic marketing ops strategy, audit and modernize marketing data architecture, design and standardize end-to-end processes across the lead lifecycle, and drive experimentation and optimization.

Why It Might Be a Fit

You’re a great fit if you have 10+ years of experience in marketing operations, including 5+ years leading teams in high-growth B2B software environments, and have expertise in top-of-funnel strategy, lead lifecycle management, and conversion optimization tied directly to pipeline impact.

Requirements

• 10+ years of experience in marketing operations
• 5+ years leading teams in high-growth B2B software environments
• AI-forward, with experience applying automation, AI, and workflow orchestration to standardize processes and reduce manual effort
• Deep expertise in top-of-funnel strategy, lead lifecycle management, and conversion optimization tied directly to pipeline impact
• Managed agency and contract resources, using them strategically to extend team capacity and accelerate modernization
• Led the definition and deployment of privacy, consent, and data governance frameworks (e.g., GDPR, CCPA)
• Highly fluent in translating complex data into clear insights that drive executive decision-making
• Proficiency and familiarity with the following systems: Salesforce Sales Cloud administration, reporting & dashboarding, Marketo marketing automation, Outreach sales engagement administration, Snowflake, LeanData lead routing, ZoomInfo and other best-in-class data providers, Demandbase, Workato, Clay

Tagged as: Demandbase, Marketo, Pipeline Management, Salesforce, Snowflake