Digital Marketing Operations Manager

Role Overview

The Marketing Manager guides projects that directly impact our sales channels and operational efficiency. The role involves supporting the development and maintenance of SPX Cooling’s B2B websites and digital portals, collaborating with IT and external agencies. The manager will apply knowledge of CMS platforms, user experience, and SEO best practices to optimize web performance.

What You Will Do

The Marketing Manager will execute and manage routine website updates, monitor site health and SEO using Google Analytics and related tools. They will maintain marketing databases, forms, and workflows in HubSpot, and assist in Salesforce CRM sync. The manager will also manage account-based marketing strategies, coordinate digital ad asset delivery, and campaign tracking.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in digital marketing operations, marketing automation, or related roles. They will have hands-on experience with CMS/Wordpress, Google Analytics, and SEO best practices. The candidate will also have proficiency with marketing automation tools, preferably HubSpot, and familiarity with Salesforce integration.

Requirements

• 5+ years of experience in digital marketing operations, marketing automation, or related roles
• Hands-on experience with CMS/Wordpress, Google Analytics, and SEO best practices
• Proficiency with marketing automation tools, preferably HubSpot; familiarity with Salesforce integration a plus
• Strong project management skills, including experience coordinating external vendors and internal stakeholders
• Analytical mindset with ability to build and interpret performance dashboards and campaign reports
• Excellent attention to detail and ability to manage multiple digital tools and channels simultaneously
• Comfortable navigating martech ecosystems and adopting new digital platforms quickly

Benefits

• Generous and flexible paid time off
• Competitive health insurance plans
• 401(k) match
• Competitive and performance-based compensation packages
• Bonus plans
• Educational assistance
• Leadership development programs
• Recognition programs