Brand Marketing Manager

Role Overview

Design and execute comprehensive brand marketing campaigns to elevate Van Heusen’s market position. Analyze consumer preferences and retail shopping patterns to craft communication strategies. Partner with cross-functional teams to maintain brand consistency.

What You Will Do

Launch integrated marketing rollouts, oversee campaign budgets, and track performance metrics. Translate campaign analytics into clear business reviews for senior leadership.

Why It Might Be a Fit

6-8 years of experience in Brand Marketing or Integrated Brand Communications. Proven track record in Premium Fashion, Apparel Retail, or Fast-Moving FMCG Personal Care ecosystems.

Requirements

• 6–8 years of solid, progressive experience specializing in Brand Marketing or Integrated Brand Communications
• Industry Alignment: A proven professional track record built within *Premium Fashion, Apparel Retail, Lifestyle Brands, or Fast-Moving FMCG Personal Care* ecosystems is highly preferred
• Strong project management capabilities
• Exceptional presentation skills
• A sharp eye for visual aesthetics
• A deep commercial understanding of modern retail dynamics
• High agility to thrive in a fast-paced environment
• Data-driven mindset
• Leadership presence to independently manage cross-functional stakeholders