Go-to-Market Marketing Manager, APJ (IAM)

Role Overview

This is a senior individual contributor role requiring end-to-end accountability, strong cross-functional leadership, and the ability to translate strategy into measurable outcomes. The role operates as a commercial marketing partner to sales, shaping priorities, focusing on key accounts, and ensuring marketing is fully aligned to business objectives.

What You Will Do

Define and drive go-to-market plans and execution aligned to APJ priorities and growth targets. Translate global campaigns into focused, account-driven programmes relevant to local markets. Own marketing contribution to pipeline (creation, acceleration, conversion).

Why It Might Be a Fit

The ideal candidate will have 5-8+ years in B2B marketing, ideally cybersecurity / SaaS, with strong experience driving go-to-market strategy and execution in APJ. They will have a proven track record of delivering pipeline and business impact, and experience working closely with regional and in-country sales teams.

Requirements

• 5-8+ years in B2B marketing, ideally cybersecurity / SaaS
• Strong experience driving go-to-market strategy and execution in APJ
• Proven track record of delivering pipeline and business impact
• Experience working closely with regional and in-country sales teams
• Strong understanding of regional market dynamics and variations across APJ
• Comfortable balancing strategic planning with hands-on execution
• Commercial mindset with focus on outcomes (pipeline, revenue)