Marketing Operations Manager, DTC

Role Overview

This is a hands-on execution role and the company-wide expert on running marketing and product execution at scale. You will own the project management and operational engine behind our marketing campaigns, lifecycle programs, CRO testing, product launches, and brand consolidation work.

What You Will Do

You will partner closely with the CMO and the broader marketing function to enable execution across every channel and touchpoint. You will also serve as the operational partner to the COO and marketing leadership on campaign execution, funnel performance, lifecycle programs, and product launches.

Why It Might Be a Fit

You will be part of HBI’s Business Operations Manager team, a group of senior individual contributors who report into the COO and operate as a shared service across the company. Each Business Operations Manager serves a specific function and owns a company-wide specialty.

Requirements

• Must be based in the United States and authorized to work in the US
• 3 to 5 years of experience in marketing operations, marketing project management, or program management within a DTC, eCommerce, or direct-response environment
• Proven ability to manage cross-functional projects across marketing, product, and tech simultaneously without dropping details
• Working knowledge of CRO principles
• Hands-on experience working with tech and development teams
• Experience with project management platforms such as Wrike, Asana, Monday.com, ClickUp, or similar
• Experience supporting domain migration, replatforming, or brand consolidation work across marketing and product environments

Benefits

• Remote position with flexible schedule and healthy work/life balance
• Medical, dental, and vision insurance
• 401K Retirement Plan
• Life and disability insurance
• Flexible PTO
• Discount on HBI products