Brand Manager Marketing

On Site Full TimeDerry Township, Pennsylvania, United StatesThe Hershey Company

Role Overview

The Brand Marketing Manager, Business Lead, plays a critical role within the company’s confectionary portfolio, helping to shape how consumers experience an iconic and storied brand.

What You Will Do

Translate brand and enterprise strategy into clear, measurable, and agile annual marketing plans, steward brand P&L and portfolio architecture, and represent the brand perspective, strategy, and consumer in execution of in-year and N+1 innovations.

Why It Might Be a Fit

This is an exciting opportunity for a highly collaborative, consumer- and data-centric marketer who loves solving big challenges and executing value-add plans.

Requirements

  • 5+ years of relevant experience in Brand Management, Marketing, Innovation, Strategy, Strategic Finance, General Management, or a related field
  • Consumer Product experience required; food experience preferred
  • Demonstrated experience leveraging consumer insights, syndicated data, and market intelligence to drive business decisions and growth strategies
  • Experience leading brand activation initiatives, including consumer campaigns, creative development, media planning, or engagement programs.
  • Strong analytical, strategic thinking, and problem-solving capabilities with the ability to translate insights into action.
  • Proven ability to influence and collaborate across cross-functional teams in a fast-paced environment.
  • Excellent communication, storytelling, and presentation skills with experience delivering recommendations to senior leaders.

Benefits

  • Medical, dental, and vision coverage
  • Wellness programs that support physical and mental health
  • Competitive pay
  • Annual incentive opportunities
  • 401(k) with company match
  • Paid time off
  • Company holidays
  • Flexible ways of working
  • Career development programs
  • Learning opportunities
  • Internal mobility

Tagged as:

To apply for this job please visit careers.thehersheycompany.com.


You can apply to this job and others using your online resume. Click the link below to submit your online resume and email your application to this employer.

Tired of manual job applications?

JobCopilot auto-applies to thousands of RevOps and GTM roles on your behalf — so you can focus on interviews, not applications.

RevOps Careers Favicon

Get the latest RevOps jobs every Monday.

No noise. Just the best GTM roles, curated weekly.

We don’t spam! Read our privacy policy for more info.

Applying for this role?

Tailor your resume to this exact role — hiring managers notice the difference.

Latest articles on the blog

RECRUITERS!

Reduce the risk of your recruitment process (applicant quality, long and inefficient process) by selecting from a relevant pool of candidates.

POST A NEW JOB NOW!