Role Overview
The Brand Marketing Manager, Business Lead, plays a critical role within the company’s confectionary portfolio, helping to shape how consumers experience an iconic and storied brand.
What You Will Do
Translate brand and enterprise strategy into clear, measurable, and agile annual marketing plans, steward brand P&L and portfolio architecture, and represent the brand perspective, strategy, and consumer in execution of in-year and N+1 innovations.
Why It Might Be a Fit
This is an exciting opportunity for a highly collaborative, consumer- and data-centric marketer who loves solving big challenges and executing value-add plans.
Requirements
- 5+ years of relevant experience in Brand Management, Marketing, Innovation, Strategy, Strategic Finance, General Management, or a related field
- Consumer Product experience required; food experience preferred
- Demonstrated experience leveraging consumer insights, syndicated data, and market intelligence to drive business decisions and growth strategies
- Experience leading brand activation initiatives, including consumer campaigns, creative development, media planning, or engagement programs.
- Strong analytical, strategic thinking, and problem-solving capabilities with the ability to translate insights into action.
- Proven ability to influence and collaborate across cross-functional teams in a fast-paced environment.
- Excellent communication, storytelling, and presentation skills with experience delivering recommendations to senior leaders.
Benefits
- Medical, dental, and vision coverage
- Wellness programs that support physical and mental health
- Competitive pay
- Annual incentive opportunities
- 401(k) with company match
- Paid time off
- Company holidays
- Flexible ways of working
- Career development programs
- Learning opportunities
- Internal mobility
To apply for this job please visit careers.thehersheycompany.com.

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