Director, Growth Marketing

Role Overview

The Director of Growth Marketing develops and executes comprehensive marketing / acquisition strategies to generate demand of high-profile leads, nurturing them to drive measurable net new client growth across the full marketing funnel. This role owns the strategy and activation of integrated campaigns (digital marketing, pulling from content, webinar, events) designed to attract, engage, and convert high-value B2C prospects into Marketing Qualified Leads (MQLs), applying an account-based marketing mindset to consumer audience segmentation and targeting.

What You Will Do

Develop and own the strategic roadmap for multi-channel demand generation programs, driving high-quality MQL volume through paid digital, content, email, events, and organic channels. Design and execute sophisticated, multi-touch acquisition campaigns leveraging an ABM mindset applied to B2C audience segmentation, behavioral signals, and life-stage targeting.

Why It Might Be a Fit

Proven success developing omnichannel campaigns with measurable results, including paid digital acquisition (paid search, social, programmatic, video) with fluency in CPL, CPA, and ROAS metrics. Strong analytical skills with experience in marketing automation platforms (Salesforce Marketing Cloud, Adobe Experience Cloud), CRM systems, segmentation, propensity modeling, or lead scoring.

Requirements

• 5+ years of progressive marketing experience with demonstrated expertise in lifecycle marketing or campaign management
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field
• 7–10+ years of progressive marketing experience, including 3–5+ years in financial services, wealth management, or a similarly regulated industry

Benefits

• superior retirement program
• highly competitive health, wellness and work life offerings
• incentive program linked to performance
• annual discretionary incentive programs
• non-annual sales incentive plans
• other non-annual incentive plans