TikTok LIVE & Music Product Marketing Manager

Role Overview

The TikTok Product Marketing team is a dynamic group of creative thinkers and strategic builders, united by a passion for storytelling, culture, and innovation. We are looking for a Product Marketing Manager to set our global marketing strategies and execution plans to bring our live-streaming product to billions of users and creators worldwide.

What You Will Do

Lead end-to-end development and execution of high-impact marketing campaigns, translate product features into compelling stories, and work closely with cross-functional teams to ensure campaigns are effectively planned and executed.

Why It Might Be a Fit

This is a high-impact role at the intersection of product, culture, and storytelling. You will define global positioning, craft compelling narratives, and lead end-to-end campaign execution, while partnering closely with product, regional marketing, and cross-functional teams.

Requirements

• 4+ years of experience in product marketing, campaign management, or integrated marketing
• Proven track record of launching campaigns that drive product awareness and adoption
• Strong project management skills with the ability to manage multiple workstreams simultaneously
• Demonstrated ability to collaborate effectively across cross-functional teams
• Creative thinker with a passion for storytelling and culture