Head of Performance Marketing (all genders) – German-speaking

Role Overview

As Head of Performance Marketing, you will lead the Performance Marketing, Brand Marketing, CRM/Retention, and Affiliate Marketing areas, developing a comprehensive roadmap and implementing strategies for performance, CRM, and affiliate marketing. You will be responsible for the allocation of a multi-million euro marketing budget and will work closely with the VP and Growth & BI Team to achieve revenue growth and efficiency goals.

What You Will Do

Your tasks will include developing data-driven solutions for complex marketing challenges, implementing efficient processes between channels, and providing well-founded insights and forecasts to the Leadership Team and relevant stakeholders.

Why It Might Be a Fit

You will be responsible for the professional and disciplinary leadership, mentoring, and development of your expanded, international team, including ongoing performance evaluations. You will also be responsible for recruiting and scaling your team.

Requirements

• Relevant professional experience in data-driven marketing (E-commerce/Scale-up environment an advantage)
• Leadership experience of interdisciplinary teams
• Strong expertise in Performance Marketing (SEA, Social, Display, Bid- & Feed-Management, Branding)
• Solid understanding of modern CRM/Retention Marketing (Marketing Automation, Personalization)
• Analytical thinking and structured handling of numbers (including data knowledge in connection with complex multi-channel attributions, BI tools, and relevant KPIs)
• Excellent business understanding and communication skills

Benefits

• Hybrid work (up to 2 days in the home office)
• Remote option (up to 4 weeks per year)
• Up to 30 vacation days (after employment)
• Fair and performance-based salary
• Top coffee machine, muesli, and fresh fruit
• Subsidized Urban Sports Club membership
• Monthly SpendIt Card budget
• Regular team events and a well-stocked bar
• Visa support