Marketing Lead (Performance Marketing)

Role Overview

As Marketing Lead (Performance Marketing), you will be the central interface and strategic representation of our VP Growth & Business Analytics. You will take over the disciplinary and professional leadership of the Performance Marketing, Brand Marketing, CRM/Retention, and Affiliate Marketing areas.

What You Will Do

You will oversee all acquisition and retention channels (SEA, Social, Online-Video, EMail/CRM, Affiliate) across four European markets and develop a seasoned, international team of 5-6 people strategically and operationally further.

Why It Might Be a Fit

You will be responsible for allocating our multi-million euro marketing budget across all acquisition and retention channels, and will develop the comprehensive roadmap and implement the strategy for Performance, CRM, and Affiliate.

Requirements

• Relevant work experience in data-driven marketing (E-commerce/Scale-up environment is an advantage)
• Leadership experience of interdisciplinary teams
• Strong expert knowledge in performance marketing (SEA, Social, Display, Bid- & Feed-Management, Branding)
• Solid understanding of modern CRM/Retention marketing (Marketing Automation, Personalization)
• Excellent business understanding, developed analytical thinking, and an absolutely structured handling of numbers

Benefits

• Hybrid work
• Remote option
• Up to 30 vacation days
• Fair salary
• Top coffee machine, muesli, and fresh fruit
• Subsidized Urban Sports Club membership
• Monthly SpendIt Card budget
• Regular team events and a well-stocked bar
• Visa support