Event Sales Director

Role Overview

The Event Sales Director drives venue revenue by owning a high-volume book of business, supporting core sales routines, and elevating sales execution across the market. This role balances personal selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience.

What You Will Do

Own Your Book of Business, Manage a high-volume pipeline of inbound leads while executing consistent daily outbound business development, Build and expand client relationships by identifying upsell opportunities and driving repeat business, Deliver in-person selling experiences through site tours and client touchpoints that convert and retain accounts, Maximize lifetime value across venues by growing and retaining your top accounts, Execute with Precision, Facilitate BEO meetings across venues to ensure accurate event details and seamless execution, Ensure event readiness by managing packets, payments, and key operational details, Review daily performance metrics and pipeline reports to stay ahead of targets and identify gaps, Maintain pipeline accuracy and data integrity to support smart forecasting and decision-making, Lead & Develop the Admin Team, Lead and develop a team of Sales Admins virtually and in-person through regular coaching and performance management, Optimize workflow and drive accountability within the admin function to support venue-level sales efficiency, Create clarity around expectations and invest in your team’s growth and development, Stay Aligned with Sales Leadership, Maintain alignment with Area Director and market venues through regular 1:1s, huddles, and sales meetings, Keep leadership informed on pipeline health, priorities, and performance with consistency and transparency, Bring solutions-first thinking to every conversation and escalation.

Why It Might Be a Fit

CORE COMPETENCIES FOR SUCCESS, Drives Results, Consistently achieving results, even under tough circumstances, Drives the sales team to achieve revenue targets across all venues in the market, Drives a record of accomplishment of success through consistent pipeline management, conversion, and account growth, Fosters a sense of urgency in the team for reaching goals and meeting revenue deadlines, Leads others to persist and maintain sales performance standards even during high-volume periods, Builds Effective Teams, Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals, Develops sales admins through regular coaching, performance management, and workflow optimization, Communicates clear goals, roles, and expectations to the team across all assigned venues, Ensures the team has the right skills and leverages individual strengths to drive sales efficiency, Rewards team efforts and create a culture of accountability, ownership, and continuous improvement, Customer Focus, Building strong customer relationships and delivering customer-centric solutions, Holds the team accountable for delivering a best-in-class guest experience from inquiry to post-event follow-up, Gathers customer satisfaction input on behalf of the team and uses it to drive continuous improvement, Addresses gaps in the team’s ability to meet emerging client needs across the market, Aligns business processes and event execution with the needs of clients across venues, Ensures Accountability, Holding self and others accountable to meet commitments, Accepts responsibility for market revenue outcomes and acts decisively when performance gaps emerge, Holds the team accountable for pipeline accuracy, BEO execution, and sales process consistency, Monitors metrics and milestones to chart progress and redirects effort when results start to lag, Designs feedback processes into the work, so the team continuously learns and improves, Strategic Direction, Translate and shape market strategy into executable plans across venues, Interprets ASD direction into clear priorities for venues and admins, Understands funnel dynamics and identifies opportunities to improve conversion, optimize revenue, and drive business growth, Identifies performance patterns across venues and adjusts approach within guardrails, Ensures consistency of approach across venues (pipeline, execution, standards), Provides feedback upward and downward to refine market strategy

Requirements

• 5+ years of progressive sales experience, including leadership of direct reports
• Bachelor’s degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered
• Proven success in high-volume events or hospitality sales environments
• Progressive, relevant experience within the hospitality industry preferred
• Strong proficiency in Salesforce or similar CRM; Excel and reporting tools

Benefits

• Free Play & 1/2 price food!
• Health, dental, vision
• 401(k) team member match
• Free mental well-being platform