Demand Generation Marketing Manager

Role Overview

We’re looking for a Demand Generation Manager to lead targeted marketing programs that support Totara’s key growth markets, with a primary focus on the U.S. Public Sector and UK Government/Healthcare sectors. This role will be responsible for driving pipeline and revenue through integrated paid campaigns, HubSpot nurture programs, email workflows, and account-based marketing initiatives.

What You Will Do

Develop, launch, and optimize targeted demand generation campaigns, build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns, monitor campaign performance, and partner closely with Sales and Marketing Operations.

Why It Might Be a Fit

This is a hands-on role for a marketer who enjoys owning campaign strategy and execution, using data and experimentation to drive measurable business outcomes. Experience buying media in heavily regulated industries like Government and Healthcare is a plus.

Requirements

• Experience in demand generation, digital marketing, or growth marketing, with a track record of driving pipeline and revenue growth
• Hands-on experience managing and optimizing paid media campaigns across LinkedIn and Google Ads
• Strong HubSpot experience, including campaign management, workflows, reporting, and lead nurturing
• Experience managing website content and landing pages in WordPress
• SEO experience
• Google Tag Manager, SEMRush and Google Analytics experience
• Strong analytical skills and ability to translate performance data into actionable insights
• Excellent project management and stakeholder management skills
• Comfort working independently in a fast-paced, remote environment
• Experience collaborating with cross-functional and globally distributed teams

Benefits

• Unlimited PTO
• Enhanced Parental Leave
• Professional Development Opportunities
• Annual Wellbeing Allowance
• New Joiner home working set-up allowance
• Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve