Growth Marketing Manager

Role Overview

The Customer Growth Marketing Manager is part of the Marketing team at Truckstop.com and is a critical driver of customer retention and growth. This role lives at the intersection of strategy and execution — contributing to how we think about the customer growth engine while owning the day-to-day programs that bring it to life.

What You Will Do

Own execution of lifecycle programs — onboarding, retention, and winback — to reduce churn and grow customer lifetime value. Build, test, and iterate behavior-triggered campaigns and churn save flows.

Why It Might Be a Fit

This role requires a native AI user who thrives in a high-velocity environment where speed, curiosity, and measurable outcomes are the standard. The ideal candidate is a strong collaborator who can influence without authority — builds trust across Product, Customer Service, Sales, and RevOps by showing up with data and clear points of view.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
• 3–5 years of experience in lifecycle, retention, or growth marketing, ideally in a B2B SaaS or marketplace environment
• Proven track record of running multi-channel lifecycle and demand generation programs, with deep experience in email marketing and marketing automation
• Demonstrated experience designing and running tests, measuring results, and applying learnings to drive program improvement
• Experience pulling and interpreting marketing performance data independently using available tools and dashboards
• Comfortable working with AI tools as a core part of daily workflow — not as a novelty, but as a standard part of how work gets done
• Experience collaborating cross-functionally with Product, Customer Service, and Sales teams
• Familiarity with CRM tools; Salesforce experience a plus
• Industry experience in freight, logistics, or trucking preferred but not required

Benefits

• Yearly bonus
• Base salary range: $120,000—$125,000 USD