Growth Marketing Manager, Agent Stack

Role Overview

As a Growth Marketing Manager, you’ll design and execute multi-channel programs that guide developers and enterprise customers through their journey with Vercel. You’ll partner closely with the Growth Product Team, Demand Generation, Product Marketing, and Data to deliver personalized, impactful lifecycle communications that scale globally.

What You Will Do

End-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention. Segmentation and personalization strategies, automated workflows and experimentation, campaign measurement and reporting, cross-functional alignment, and creative and content collaboration.

Why It Might Be a Fit

4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology. Proficiency with marketing automation tools and analytics platforms. Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention.

Requirements

• 4+ years of experience in lifecycle, CRM, or growth marketing
• Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel)
• Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention
• Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies
• Experience collaborating cross-functionally with Product, Engineering, Design, and GTM teams
• Excellent written and verbal communication skills, with the ability to engage both technical developers and enterprise buyers

Benefits

• Competitive compensation package, including equity
• Inclusive Healthcare Package
• Learn and Grow – we provide mentorship and send you to events that help you build your network and skills
• Flexible Time Off
• WFH budget