Sr. Product Marketing Manager (Retail)

Role Overview

The Sr. Product Marketing Manager (Retail) is responsible for driving retail specific product marketing strategy, pricing, packaging, and positioning to win in the retail accounts. This role partners closely with Retail Sales, Product Management, and Creative teams to ensure product competitiveness, profitable growth, and strong retail execution.

What You Will Do

Drive Retail Pricing Strategy and Category Financial Targets, Own Product Positioning and Portfolio Strategy for Retail, Develop and Execute Retail Channel Growth Models, Lead Channel Specific Competitive Analysis and Assortment Planning, Own Retail Displays & Packaging Strategy

Why It Might Be a Fit

The ideal candidate brings a sharp understanding of category financials, retail dynamics, and consumer behavior in brick-and-mortar environments. They should be retail-savvy, able to balance consumer value with category revenue and margin goals, and comfortable leading packaging and positioning development with cross-functional stakeholders.

Requirements

• 5+ years in product marketing, category management, or channel marketing roles with a retail focus
• Deep knowledge of retail go-to-market, pricing strategies, and promotional execution
• Strong understanding of retail buyer behavior, merchandising strategies, and store-level tactics
• Experience collaborating with sales teams and managing P&L drivers such as pricing, promotions, and profitability

Benefits

• 100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen