Digital Marketing Manager

Role Overview

Our marketing team drives the international visibility of VisiConsult forward and develops our digital communication further. The Digital Marketing Manager combines strategic thinking, digital expertise, and a hands-on mentality. The role involves developing digital marketing strategies, building scalable digital campaigns, and supporting internationalization through digital measures.

What You Will Do

The Digital Marketing Manager will be responsible for developing digital marketing strategies, building scalable digital campaigns, and supporting internationalization through digital measures. This includes further development of the website, creation and maintenance of landing pages, implementation of SEO, conversion, and performance optimizations, and coordination of external service providers.

Why It Might Be a Fit

The ideal candidate will have several years of experience in digital B2B marketing, ideally in the industrial or technical field. They will have experience with CMS systems, digital campaigns, and content structures, as well as good knowledge in areas such as website management, SEO, social media, and analytics & tracking.

Requirements

• Several years of experience in digital B2B marketing, ideally in the industrial or technical field
• Experience with CMS systems as well as digital campaigns and content structures
• Good knowledge in areas such as website management, creation of landing pages, SEO, social media, newsletter/e-mail marketing, analytics & tracking
• Understanding of complex and explanation-requiring products
• Hands-on mentality with high self-responsibility as well as the ability to drive topics pragmatically and solution-oriented forward
• Structured and independent working style combined with communication strength and organizational ability
• Confident appearance in an international environment

Benefits

• Perspectives diversity through a large variety of industries and customers
• An international and collegiate working environment
• Flexible working model – optimal compatibility of private life and profession
• Individual further education as well as quarterly feedback and development conversations
• Various career models (specialist, expert, and/or leadership career) tailored to your individual strengths and ambitions
• Over-regulatory contributions to occupational pension provision
• Corporate benefits platform with exclusive employee discounts for numerous shops
• Company bike leasing and loading facilities for e-bikes and e-cars as well as parking spaces directly on and around our company premises
• Hansefit membership, ergonomic workstations as well as changing offers through the company’s health promotion
• Coffee specialties, tea offer, regional fruit basket, and our Quooker provides hot, still, or sparkling water at all times – without plastic bottles