Marketing Manager I

Role Overview

The Marketing Manager I works closely with Western States and Caterpillar stakeholders to develop short and long-term market strategies. Responsibilities include a general knowledge of marketing practices, campaign development, and budgeting to implement tactics with internal and external resources.

What You Will Do

Gathers feedback from different teams and ensures marketing activities align with business needs. Provides regular updates to stakeholders about campaign progress and performance. Works with teams to gather input for marketing content and integrate this information into campaigns.

Why It Might Be a Fit

We are looking for a Marketing Manager I who is able to think, act, and be safe. The ideal candidate will have a strong understanding of marketing techniques, marketing segmentation, marketing automation, data analytics, and CRM platforms. They will also have excellent communication skills, both written and verbal, and be able to independently set and manage priorities.

Requirements

• Bachelor’s degree preferred
• Minimum of two years in professional marketing or sales experience required
• Three years preferred
• Equipment industry experience preferred
• Ability to communicate (speak, read, comprehend, write in English)
• Spanish would be a plus

Benefits

• Three weeks of accrued PTO to start, increases with tenure
• Company paid health care premium option for employees
• Health, dental, and vision insurance
• Wellness dollars
• 401k with company match and profit sharing
• Educational reimbursements
• Tool loans
• Safety & tooling dollars
• Employee Assistance Program
• Paid Parental leave
• Care Leave