Performance Marketing Specialist

Role Overview

The Performance Marketing Specialist is responsible for planning, executing, and optimizing digital marketing programs that drive measurable pipeline and revenue growth. This role focuses on data-driven demand generation across paid media, search, social, and other digital channels to generate high-quality leads and accelerate conversion through the funnel.

What You Will Do

Plan, execute, and manage multi-channel demand generation campaigns across paid search, paid social, display, and retargeting to drive qualified leads and pipeline growth. Own paid media budgets, allocate spend strategically, and continuously optimize for KPIs including CPL, MQL volume, pipeline contribution, and ROI.

Why It Might Be a Fit

This position requires a blend of analytical thinking, campaign management expertise, and close collaboration with sales, marketing operations, and content teams to ensure marketing investments translate into business results.

Requirements

• 3+ years’ experience in digital or performance marketing, preferably in B2B
• Proven success managing paid media campaigns that drive measurable pipeline or revenue
• Strong analytical skills and comfort working with marketing data and performance metrics
• Experience with marketing automation and CRM systems
• Ability to manage multiple campaigns and priorities simultaneously