Digital Marketing Specialist (Google Analytics, Web Analytics, ABM, Data Visualization Platforms-Domo)

The Digital Marketing Specialist will support Wolters Kluwer Health Learning and Practice and Health Research segments to make data-driven decisions, with a focus on Google Analytics, Web Analytics, ABM, and Data Visualization Platforms-Domo. This role will touch all aspects of marketing analytics lifecycle, including measurement strategy, data capture, and reporting.

Requirements

• 3+ years in Marketing Analytics
• Hands-on experience with Adobe Analytics and/or Google Analytics
• Understanding of Marketing Analytics data collection and configuration processes
• Proficient user of Microsoft tools, especially Excel, Power BI, PowerPoint, and Teams

Tagged as: Account-Based Marketing, Data Visualization, Google Analytics