Associate Director, Content Marketing

Role Overview

WES is seeking an Associate Director, Content Marketing to oversee B2C and B2B content marketing programs that drive revenue, attract new audiences, prioritize customer service, and reflect WES’s unique value proposition. The ideal candidate will have experience in digital marketing or e-commerce, an interest in immigration and/or higher education, strong communication skills with international audiences, and a commitment to diversity, equity, and inclusion in business practices.

What You Will Do

Directly oversee and manage a Content Marketing Analyst. Create and execute on a B2B and B2C content and distribution strategy across all channels, programs, and activities with the aim of providing customers a best-in-class digital experience.

Why It Might Be a Fit

The ideal candidate will have experience in digital marketing or e-commerce, an interest in immigration and/or higher education, strong communication skills with international audiences, and a commitment to diversity, equity, and inclusion in business practices.

Requirements

• Bachelor’s degree in communications, Journalism, or related field.
• 5+ years of experience in content marketing, digital marketing, editorial/journalism, communications, or a related field.
• Proven experience in developing and executing successful content marketing strategies, including content creation, distribution, and performance analysis.
• Familiarity with various content formats such as blog posts, social media content, videos, and email marketing.
• Experience disseminating email campaigns to multiple target audiences, ensuring successful distribution, and providing campaign reports to senior leadership.
• Familiarity with customer journey mapping, persona development, and customer segmentation.
• Experience with content analytics tools and the ability to track key metrics, such as engagement, conversion rates, and customer satisfaction.
• Exceptional written and verbal communication skills, with the ability to craft compelling and engaging content.
• Display meticulous attention to detail to ensure accuracy and consistency in content creation, while adhering to branding, style, and compliance guidelines to maintain a unified brand voice and image.
• Experience in developing and executing content plans that support lead generation, customer retention, and overall business growth.
• Experience leading freelance writers and consultants to meet goals, communicating priorities, delegating tasks, hiring contractors and managing invoices as needed.
• Familiarity with WordPress, Marketo, Google Analytics, (or other social media management platforms), Jira and Confluence.
• Experience with web UX and understanding of digital accessibility, SEO, Google analytics and other best practices.

Benefits

• Competitive compensation
• Comprehensive benefits
• Tangible rewards to celebrate contributions
• Flexible scheduling
• Generous time-off policies
• Comprehensive wellness programs
• Remote work options
• Professional growth and development opportunities
• Tuition reimbursement
• Inclusive and accessible work environment
• Equal opportunities to all qualified individuals
• Diversity and inclusion initiatives