Marketing Specialist, Lead Generation – Power

Role Overview

The Marketing Specialist, Lead Generation is responsible for creating, delivering, and measuring end-to-end lead generation marketing programmes that generate demand, strengthen our market position, and support profitable growth, with an initial focus on the Power sector.

What You Will Do

Work closely with sector teams to develop a deep understanding of target audience needs, market trends and growth opportunities, and design, manage and implement multi-channel lead generation campaigns to drive Marketing Qualified Leads (MQLs).

Why It Might Be a Fit

The ideal candidate will have strategic thinking with delivery focus, experience developing and delivering B2B demand generation or acquisition marketing programs, and strong commercial mindset with the ability to connect marketing activity to pipeline and business outcomes.

Requirements

• Strategic thinking with delivery focus
• Experience developing and delivering B2B demand generation or acquisition marketing programs
• Strong commercial mindset with the ability to connect marketing activity to pipeline and business outcomes
• Ability to translate strategy into clear, actionable marketing plans
• Confidence working with senior stakeholders across sales, sectors, and regions
• Strong analytical capability to assess performance and optimize investment
• Experience working in complex, global, or matrixed environments
• Experience in the Power sector, or closely related energy and industrial markets

Benefits

• Flexible hybrid working arrangements
• Opportunity to work in a diverse, inclusive and respectful workplace
• Reskilling and career development opportunities
• Support for transition to become experts in today’s low carbon energy infrastructure and technology