Director, B2B Data Strategy & Revenue Analytics

Role Overview

The Director, B2B Data Strategy & Revenue Analytics will own end-to-end measurement of marketing’s impact on pipeline and revenue, defining and maintaining the tracking strategy across web, media, marketing automation, and CRM systems.

What You Will Do

The role involves leading implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy, ensuring leads, responses, and campaign touchpoints are ingested correctly into marketing automation platforms and synced accurately into CRM.

Why It Might Be a Fit

The ideal candidate will have experience in B2B or demand generation measurement, strong experience in marketing analytics, data strategy, marketing operations, revenue operations, or a similar role, and a deep understanding of Google Tag Manager and modern digital measurement.

Requirements

• Experience in B2B or demand generation measurement
• Experience creating measurement plans that align media platforms to business outcomes that stretch across a buying committee and a full sales cycle
• Strong experience in marketing analytics, data strategy, marketing operations, revenue operations, or a similar role
• Deep hands-on knowledge of Google Tag Manager and modern digital measurement
• Strong understanding of front-end tracking needs, including event design, dataLayer requirements, tag behavior, cookies, consent implications, and QA workflows
• Experience with GA4 and related web analytics tools
• Strong working knowledge of marketing automation platforms and CRM systems, including how records are created, enriched, synced, routed, and reported
• Experience working with and managing account-based platforms like Demandbase and 6sense
• Solid understanding of campaign taxonomy, UTMs, click IDs, lead capture, offline conversion flows, and attribution logic
• Ability to troubleshoot across technical and operational layers, from tag configuration to field mapping to seller handoff logic
• Comfort working with engineers, analysts, marketers, and sellers without losing the thread
• Strong QA instincts and a low tolerance for fuzzy definitions or broken handoffs
• Ability to turn messy business processes into clear measurement frameworks and repeatable operating rules

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits