Senior Marketing Manager

Role Overview

YipitData is seeking a strategic, data-driven Senior Marketing Manager to lead marketing for our Investor business. This role owns the end-to-end marketing strategy, driving awareness, engagement, pipeline, and revenue growth across YipitData’s investor audience.

What You Will Do

As the marketing leader for the Investor business, you will partner closely with Sales, Product, Client Strategy, and Revenue Operations to develop and execute go-to-market initiatives that support business objectives. You will own demand generation, customer marketing, campaign execution, reporting, and performance optimization.

Why It Might Be a Fit

The ideal candidate is proactive, organized, an excellent communicator, and passionate about using data to measure impact and tell compelling stories about marketing’s contribution to business growth.

Requirements

• 6+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, or a related field
• Experience with tools like Salesforce, Marketo, ON24, Asana, and similar marketing platforms
• Strong analytical skills, with experience measuring performance, sharing results, and turning data into clear, actionable insights
• Ability to manage multiple priorities simultaneously
• Experience marketing to financial services, investors, enterprise technology buyers, or data-driven audiences is a plus
• People management experience is a plus, but not required

Benefits

• Comprehensive benefits and perks
• Equity
• Competitive salary
• Flexible work hours
• Unlimited vacation
• Generous 401K match
• Parental leave
• Team events
• Wellness and work-from-home budget
• Learning reimbursement