Head of Marketing

Role Overview

As Zenara’s Head of Marketing, you will own the full commercial marketing function — from brand and positioning to demand generation, PR, events, customer retention, and team leadership. This is a hands-on leadership role: you will set the strategy and you will do the work, at least in the early stage.

What You Will Do

You will manage a Digital Marketing Manager from day one and build the team from there. You will own the strategy, execution, and performance of marketing initiatives that create qualified top-of-funnel demand. You will develop and execute online and offline campaigns (content, email, events, partnerships, conferences).

Why It Might Be a Fit

You will have a direct report from day one and are expected to grow the team as the business scales. You will work US-overlap hours and communicate fluently with American healthcare professionals. You will have a path to grow in scope and seniority as the business scales and our leadership structure evolves.

Requirements

• 8+ years in B2B SaaS marketing, with a track record of positioning and launching products to enterprise/clinical buyers, operating at a senior, full-function level.
• Experience owning or significantly driving demand generation / campaign-led growth — you’ve designed and executed programs that generate pipeline, not just collateral.
• Experience managing at least one direct report — this is a people-management role from day one.
• Full-funnel marketing experience across content, email, paid, events, and PR.
• Experience running or contributing to PR and media relations — building brand narrative beyond owned channels.
• Experience with conference and event marketing — booth strategy, lead capture, field marketing (healthcare preferred).
• Experience marketing to US healthcare buyers (providers, practices, health systems) — solid grasp of the buyer journey and clinical decision-making.
• Fluency with marketing performance metrics (CAC, conversion, funnel drop-off, ROI by channel) — you track, analyze, and optimize on data.
• Excellent writing — compelling, concise, clinically relevant copy. (Please include a writing sample with your application.)
• AI-fluent — you actively use AI tools to multiply your output and quality.
• Undergraduate /Post graduate degree from a top-tier institution (IIT / IIM / BITS / NIT / equivalent top-20 Indian institute, or comparable global institution).
• Willingness to work US-overlap hours (IST evenings) and communicate fluently with American healthcare professionals.

Benefits

• Compensation: ₹50–70 LPA, based on skills and experience.
• Remote work anywhere in India.
• Equipment allowance.
• Locally recognized holidays (India).
• Flexible paid-time-off policy.
• Direct access to founder and commercial leadership.
• The opportunity to build — and lead — a marketing function from the ground up.