Marketing Manager, ASEAN

Role Overview

The Marketing Manager, ASEAN is responsible for developing and executing regional marketing strategies that drive business growth, market penetration, customer engagement, and brand awareness across Southeast Asia. Working closely with sales teams, distributors, and cross-functional stakeholders, the role delivers impactful marketing programs, market insights, and sales enablement initiatives that support commercial objectives and strengthen the company’s position within the healthcare and medical technology industry.

What You Will Do

Develop and execute regional marketing strategies and initiatives to drive business growth, market penetration, and customer engagement across ASEAN. Lead go-to-market planning and execution for product launches, promotional campaigns, and strategic marketing programs in collaboration with regional and global stakeholders.

Why It Might Be a Fit

5–8 years of progressive marketing experience, preferably within healthcare, medical devices, life sciences, diagnostics, or related industries. Strong experience in commercial marketing, product marketing, demand generation, and sales enablement. Excellent written and verbal communication skills in English.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, Communications, or a related discipline.
• 5–8 years of progressive marketing experience, preferably within healthcare, medical devices, life sciences, diagnostics, or related industries.
• Strong experience in commercial marketing, product marketing, demand generation, and sales enablement.
• Excellent written and verbal communication skills in English.
• Proven ability to manage multiple projects and stakeholders across different countries and cultures.
• Strong analytical, project management, organizational, and problem-solving skills.
• Ability to work independently while effectively influencing stakeholders in a matrix environment.