Sr. Marketing Communications Strategist

On Site Full TimeAustin, Texas, United StatesAbbott

Role Overview

The Sr. Marketing Communications Strategist is responsible for developing and executing integrated marketing communication strategies that support business objectives, accelerate product adoption, and strengthen customer engagement across healthcare professional and patient audiences. This role translates market insights, customer needs, and business priorities into impactful omnichannel marketing programs that drive awareness, consideration, and adoption.

What You Will Do

Key responsibilities include developing integrated marketing communication strategies, leveraging market research, customer insights, competitive intelligence, and performance analytics to identify opportunities and develop actionable marketing recommendations, and working with cross-functional teams to deliver integrated campaigns that create a consistent and engaging customer experience.

Why It Might Be a Fit

The ideal candidate will have a strong focus on executional excellence, cross-functional collaboration, and measurable business results, and will be able to leverage customer insights and behavioral data to improve targeting, messaging relevance, and customer experiences across marketing channels.

Requirements

  • Bachelor’s Degree in related field or equivalent combination of education and work experience
  • Minimum 5 years of experience in healthcare, life sciences, or technology based products
  • 2 years minimum of marketing experience preferred

Benefits

  • Free medical coverage in our Health Investment Plan (HIP) PPO medical plan
  • Excellent retirement savings plan with high employer contribution
  • Tuition reimbursement
  • Freedom 2 Save student debt program
  • FreeU education benefit
  • Paid holidays

To apply for this job please visit abbott.wd5.myworkdayjobs.com.

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