Senior Product Marketing Manager (Technical Products)

Role Overview

The Senior Product Marketing Manager will help define and own the category of consent-based marketing, driving go-to-market strategies, positioning, pricing & packaging, and messaging for ActiveProspect’s InfutorData division. The role will craft compelling narratives, enable the sales team, and ensure customers understand the value of our offerings.

What You Will Do

Responsibilities include market intelligence, product positioning & pricing, messaging, sales enablement, thought leadership, go-to-market strategy & release strategy, collaboration, content creation, and performance metrics.

Why It Might Be a Fit

The role requires a strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains, as well as experience in lead generation, performance marketing, or compliance-driven environments.

Requirements

• 7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry
• Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field. MBA is a plus.
• Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains
• Experience in lead generation, performance marketing, or compliance-driven environments
• Familiarity with APIs, data flows, data providers, identity graphs
• Experience working with or marketing alongside platforms such as Snowflake, AWS, or similar data marketplace and cloud providers
• Proven track record of successful product launches and GTM campaigns.
• Strong analytical skills and a data-driven approach to decision-making.
• Excellent communication skills, both written and verbal.
• Proficiency in creating sales enablement tools and marketing content.
• Expertise in using tool such as HighSpot, Gong, Salesforce, Monday.com, HubSpot and AI tools.
• Customer obsession. You obsess over the customer’s needs.
• Outstanding problem-solving skills and attention to detail; must be able to think creatively about issues to find a resolution.
• Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable.
• Authorization to work in the U.S.

Benefits

• A collaborative work environment with the freedom and opportunities of a startup culture
• A global, remote-first company that encourages occasional team get-togethers
• Life and work balance
• Flexible vacation time
• Retirement plan matching up to 3.5% of your salary
• Varied options for health, dental, vision, disability and life insurance

Tagged as: Data Analysis, HubSpot, Salesforce, Snowflake