Business Development Director (US Sales)

Role Overview

The Business Development Director will drive sales, combining local outreach in the Bay Area/Sacramento with 40–50% travel for client visits, on-site demos, and U.S. industry conferences. The role involves acting as the ‘eyes and ears’ of the U.S. market, feeding vital operational feedback directly back to our product and engineering teams.

What You Will Do

Key responsibilities include driving full-cycle sales, targeting regional & multi-site operators, running high-impact demos, navigating complex decision-making units, shaping the U.S. playbook, and maintaining accurate CRM records and pipeline hygiene.

Why It Might Be a Fit

The ideal candidate has a track record of enterprise ‘hustle’ with 5+ years of closing experience in B2B enterprise sales, preferably selling innovative technology, workflow automation, or specialized hardware into senior living, healthcare, or complex operational environments.

Requirements

• 5+ years of closing experience in B2B enterprise sales
• Ideally selling innovative technology, workflow automation, or specialized hardware into senior living, healthcare, or complex operational environments
• Start-up experience is strongly preferred
• Deep senior living industry fluency preferred
• Physical product & demo comfort
• The ‘Land and Expand’ mindset
• Cross-geography collaboration

Benefits

• Meaningful equity ownership as an early commercial team member
• Competitive salary
• Performance-based bonus structure
• Direct line to the executive and product teams
• Benefits