Partner Marketing Lead, Resellers

Hybrid Full TimeSan Francisco, California, United StatesAnthropic

Role Overview

As the first dedicated partner marketer for the reseller track, you’ll lead the marketing strategy globally, set standards and playbooks for partners, and build the tier-advancement path from the ground up. You’ll work across regions and with a network of agency partners to deliver programs at global scale.

What You Will Do

Key responsibilities include setting the marketing strategy for the reseller track, defining the reseller marketing playbook and co-marketing standards, and representing the partner marketing perspective in program design. You’ll also source, select, and manage agency partners, run partner-led campaigns, and own partner marketing funds.

Why It Might Be a Fit

To be successful in this role, you’ll need to have owned marketing strategy for a partner or channel program, built and run co-marketing programs with channel, reseller, or distribution partners, and sourced and managed agencies or contractors across multiple regions.

Requirements

  • Have owned marketing strategy for a partner or channel program
  • Have built and run co-marketing programs with channel, reseller, or distribution partners
  • Have sourced and managed agencies or contractors across multiple regions
  • Have run marketing programs across multiple international markets
  • Understand indirect sales motions
  • Can build joint plans and value propositions
  • Have defined success measures for a partner or channel program
  • Are skilled at tracking program performance in a CRM or equivalent system
  • Write clearly and precisely
  • Build trusted relationships with partner marketing and sales teams

Benefits

  • Competitive compensation
  • Benefits
  • Optional equity donation matching
  • Generous vacation and parental leave
  • Flexible working hours
  • Lovely office space

To apply for this job please visit job-boards.greenhouse.io.

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