Digital Marketing Operations Manager

Role Overview

Avery Dennison is seeking a data-driven, strategically minded Digital Marketing Operations Manager to lead and optimize internal digital marketing platforms, focusing on website and technology infrastructure, analytics reporting, and process management.

What You Will Do

The ideal candidate will act as the global architect and owner of our marketing technology stack, continuously evaluating platform health, reviewing new feature updates, and proactively recommending software integrations. They will also partner with cross-functional global teams to provide insights to help maximize marketing ROI.

Why It Might Be a Fit

The ideal candidate is an expert in system integration, data analysis, and building unified dashboards using tools like Looker Studio or Oracle FDI. They will collaborate closely with global teams to provide insights and help bridge the gap between marketing and sales.

Requirements

• 5–10 years of dedicated experience in marketing operations, digital marketing technology, or RevOps, preferably within a global B2B enterprise environment.
• Proven experience designing and managing a complex marketing technology stack, with hands-on administrator experience with platforms like Demandbase, Adobe Experience Manager, Semrush, Google Analytics, and Oracle Eloqua highly preferred.
• Elite skills in data aggregation and building multi-source dashboards within Looker Studio or similar BI solutions, along with demonstrated ability to collaborate with IT/Data teams on API connections and pipeline data management.
• Exceptional ability to translate technical data into compelling narratives and present insights confidently to non-technical segment marketing leaders.
• Strong track record managing large-scale digital projects (like CMS or website migrations) using collaborative process management platforms like Smartsheet.

Benefits

• Inclusive Care: The program is available at no extra cost to all employees who have an Anthem medical plan that offers Inclusive Care and are looking for: Primary and specialty care from a provider with LGBTQ+ experience.
• Retirement Savings: Avery Dennison supports your retirement readiness financially through company contributions to the 401(k) Plan.
• Health and Wellness: Avery Dennison offers healthcare and insurance options to support you and your family based on your personal needs.
• Paid Time Off: We offer a generous vacation program that varies based upon your experience and position within Avery Dennison.

Tagged as: Data Analysis, Demandbase, Eloqua, Google Analytics, Looker