CRM & Email Marketing Analyst

Role Overview

The CRM & Email Marketing Team manages the creation and distribution of global marketing emails via Marketo. This includes mapping user journeys, managing targeting lists, creating HTML emails and landing pages, and analysing results.

What You Will Do

Create, update and maintain email content and templates for email marketing activity, including webinar promotion and event sign-up. Engage with internal stakeholders, review briefs and gather requirements for implementation.

Why It Might Be a Fit

You’ll work closely with internal stakeholders to understand their requirements and translate these into high-quality email marketing activity, supporting campaigns, webinars and events.

Requirements

• Willingness to achieve Marketo Certified Expert within 12 months of starting the role.
• Relevant marketing industry qualifications would be advantageous.
• Experience executing email campaigns and flows.
• Good understanding of General Data Protection legislation.
• Knowledge of HTML and CSS or other relevant coding languages.
• Experience using Marketo or another email service provider (ESP).
• Experience building emails using dynamic content and segmentation.
• Experience within financial services would be advantageous.