Demand Generation Marketing Manager

Role Overview

The Demand Generation Marketing Manager will be responsible for crafting and executing multi-channel campaigns to engage buyers at every stage of their journey, generating inbound free trials that turn into customers, and working closely with sales, content, product marketing, web marketing, marketing operations, and peers on the demand generation team.

What You Will Do

Design and execute full-funnel multi-channel marketing programs, manage and report on the marketing and sales funnel, build and manage a calendar for demand generation programs, and consistently identify and test new channels specific to the target audience.

Why It Might Be a Fit

A successful candidate should have proven experience in building and executing measurable and successful demand generation programs and campaigns in a B2B SaaS environment, and is comfortable with high-volume, high-velocity sales processes.

Requirements

• Bachelor’s Degree required
• Proven B2B SaaS Experience
• Experience creating marketing programs to drive demand within marketing agencies
• Demonstrated results in improving volume, conversion, and velocity through the marketing and sales funnel
• Deep understanding and experience with lead generation, nurture tactics, buyer personas and lead scoring, and other key B2B marketing principles
• Experience with marketing automation tools, customer relationship management tools, and data visualization tools
• Experience with managing third-party relationships with publications or agencies
• Excellent writing skills; ability to write and edit marketing copy
• Strategy, project management, budget management, and financial skills
• Strong interpersonal skills; ability to influence others with and without formal authority, and build partnerships within the organization

Benefits

• Healthcare (one option covered at 100% for employees)
• Dental & Vision Coverage
• Competitive HSA with company matching
• Paid parental leave
• Flexible vacation policy
• 401K options with company dollar-for-dollar match
• Employee stock options available from day one
• $2,000 annual educational allowance
• Catered lunch every Tuesday
• MARTA transportation or office parking expenses covered
• Employee charitable donation company match, up to $500 annually
• Regular company outings and events
• Hybrid work options with $500 office stipend to set up your home office
• Designated bike storage