Video Growth Manager

Role Overview

The role involves leading the strategy and growth of carsales’ video audiences across YouTube and carsales channels. The successful candidate will bring together audience insights, creative direction, and production leadership to grow subscribers, watch time, retention, and engagement while strengthening the carsales brand and creating new commercial opportunities.

What You Will Do

Key responsibilities include translating audience insights into a clear video strategy, programming slate, and production priorities; driving measurable audience growth through performance analysis, publishing optimization, and experimentation; and developing original video formats, sponsorship integrations, and scalable commercial products.

Why It Might Be a Fit

The ideal candidate will bring strategic thinking, creative judgment, commercial awareness, and a genuine curiosity about how audiences discover and engage with video. They will have a strong familiarity with video platforms and analytics tools, including YouTube Studio, retention curves, click-through rates, recommendation systems, and thumbnail experimentation.

Requirements

• Strong familiarity with video platforms and analytics tools
• A demonstrated track record of growing video audiences
• Sound knowledge of short-form vertical video, multi-platform distribution strategies, and emerging audience behaviours
• Experience developing commercially successful video products
• Proven ability to develop strategy, influence senior stakeholders, and lead and support creative production talent

Benefits

• 24 weeks paid parental leave for primary caregivers
• Four weeks paid secondary caregivers leave
• Paid family & fertility planning leave
• Flexible working arrangements, including part-time options
• Circle Back Initiative employer
• National Police Record check
• Full-time Australian working rights