Associate Manager, Performance Marketing

Role Overview

As an Associate Manager, Performance Marketing, you’ll play a key role in driving customer acquisition through data-informed strategies, creative experimentation, and continuous optimization across Hearst Magazines’ consumer portfolio.

What You Will Do

Develop and execute paid acquisition strategies, manage paid media campaigns, optimize campaign budgets, and lead paid distribution strategies.

Why It Might Be a Fit

This role requires 1+ years of experience managing paid media campaigns, hands-on experience with Meta, Google, and other paid acquisition platforms, and strong analytical skills.

Requirements

• 1+ years of experience managing paid media campaigns for a consumer business
• Hands-on experience with Meta, Google, and other paid acquisition platforms
• Familiarity with customer acquisition metrics such as CPA, CPL, and ROAS
• Strong analytical skills with the ability to interpret performance data and make actionable recommendations
• Excellent communication and cross-functional collaboration skills
• Strong organizational skills with exceptional attention to detail and the ability to manage multiple priorities
• Curiosity and enthusiasm for experimentation, AI-enabled marketing, and continuous learning
• Ability to thrive in a fast-paced, collaborative environment while managing competing priorities

Benefits

• Work with the Best
• Grow Your Skills
• Work-Life Harmony
• Foster Connection & Belonging
• Wellness First
• Plan for Your Financial Future