Advertising Operations Manager

Role Overview

The Advertising Operations Manager will play a pivotal role in executing the strategic direction, implementation, and optimization of integrated media plans aimed at elevating brand presence, captivating our target demographics, and fueling revenue growth.

What You Will Do

Media trafficking, maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns, optimizing campaign performance through continuous monitoring, and performing data analysis.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of media channels, including social media, programmatic, search, out of home advertising, and more, with the ability to develop comprehensive media strategies that align with client goals and objectives.

Requirements

• A bachelor’s degree in marketing, hospitality, advertising, communications, business, or a related field and/or equivalent experience
• Minimum of five (5) years in ad operations, digital advertising, media planning & buying
• Minimum two (2) years in management role
• Hands on expertise with DoubleClick Campaign Manager third-party ad serving required
• Experience working in an advertising agency is required
• Able to work in deadline orientated environment with flexible work schedule
• Experience in Media Buying Software or Media Buying Platforms such as Meta Business Ads, The Trade Desk, etc
• Familiarity with analytics platforms like Google Analytics, Adobe Analytics, and reporting tools
• Proficiency in Microsoft Excel spreadsheets
• Strong understanding of media channels, including social media, programmatic, search, out of home advertising and more
• Keeping up-to-date with the latest trends in media consumption, advertising technologies, and industry best practices
• Ability to develop comprehensive media strategies that align with client goals and objectives
• Strong analytical abilities to interpret data, measure campaign performance, and make data-driven decisions
• Experience in managing large media budgets and optimizing spend across various channels
• Proficiency in negotiating with media vendors to secure the best rates and placements
• Excellent verbal and written communication skills for client presentations and collaboration with internal teams
• Strong organizational skills to manage multiple campaigns/projects and timelines simultaneously
• Ability to guide internal Members and external partners and manage up to stakeholders
• Ability to prioritize tasks based on urgency and importance
• Proficiency in handling multiple tasks simultaneously without compromising quality
• Attention to detail to ensure accuracy in a high-pressure setting
• Capacity to quickly adapt to changing circumstances and new information
• Willingness to adjust plans and strategies as needed
• Ability to maintain composure and productivity under pressure