Manager, Digital Growth and Product Marketing

Role Overview

The Manager, Digital Growth and Product Marketing is responsible for executing the day-to-day marketing campaigns, audience communications, and growth experiments for new digital features. This includes audience growth and user retention across our owned and operated platforms to achieve the revenue goals for the digital business.

What You Will Do

The role leads the monetization of new digital business initiatives, oversees the incubation and testing of new digital lines of business, and directs the go-to-market and product marketing strategies for all new digital features and content experiences.

Why It Might Be a Fit

The position requires experience in product marketing, digital growth, or CRM management within a digital media high-scale consumer tech company, as well as direct operational experience using modern CRM tools, web/app analytics platforms, and A/B testing software.

Requirements

• Experience in product marketing, digital growth or CRM management within a digital media high-scale consumer tech company
• Direct operational experience using modern CRM tools (e.g., Braze, Salesforce Marketing Cloud), web/app analytics platforms, and A/B testing software
• Strong project management and organizational skills with an ability to manage multiple campaign rollouts simultaneously
• Comfort working with user data, tracking performance KPIs, and converting test results into optimization tactics

Benefits

• Medical/dental/vision insurance
• 401(k) plan
• Paid time off
• Other benefits in accordance with applicable plan documents

Tagged as: CRM Administration, Project Management, Salesforce