Content Marketing Specialist

Role Overview

The Content Marketing Specialist will develop and manage content across social media, email, web, and other marketing channels while supporting lead generation, SEO, analytics, events, recruitment marketing, and sales initiatives. The ideal candidate has 3–5 years of B2B marketing experience, strong writing and content-creation skills, and a proven ability to grow and engage social media audiences of 20,000+ followers.

What You Will Do

Create and manage content for social media, email, blogs, case studies, webinars, sales materials, and internal communications. Manage Frasco’s LinkedIn, Facebook, Instagram, TikTok, and YouTube channels. Develop content calendars and strategies to increase reach, engagement, and follower growth.

Why It Might Be a Fit

You will help Frasco grow social media audiences and engagement, increase website traffic and organic visibility, generate qualified leads through content and digital campaigns, and provide actionable marketing insights through data and reporting.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Journalism, or related field, or equivalent experience.
• 3–5 years of professional B2B marketing experience.
• Demonstrated success growing and managing social media audiences of 20,000+ followers.
• Strong writing, editing, communication, and content-creation skills.
• Experience with social media management, content calendars, website optimization, SEO, and marketing analytics.
• Experience with LinkedIn and LinkedIn Campaign Manager.
• Strong organizational and project-management skills.
• Ability to manage multiple priorities in a fast-paced environment.

Benefits

• Paid Time Off and Paid Holidays
• Health, Dental, Vision, Employer Paid Life Insurance, Supplemental Health Benefits, Flexible Spending Accounts
• 401K with Company Match