Growth Strategist (Adoption)

Role Overview

The Growth Strategist (Adoption) drives measurable expansion of customer lifetime value within the GoTyme ecosystem by translating adoption OKRs and CLM priorities into hypothesis-driven experimentation strategies.

What You Will Do

The role owns the customer adoption curve, identifying which behaviours unlock incremental product adoption, which customer cohorts have highest expansion potential, and how to systematically move dormant users into active multi-product customers.

Why It Might Be a Fit

Success is measured by adoption velocity, product cross-penetration, and incremental customer wallet share, not by activity metrics.

Requirements

• 5+ years’ experience in growth, lifecycle, digital product, or performance-led environments within fintech, digital banking, e-commerce, or app-based businesses
• Demonstrated success improving adoption, cross-sell, engagement, retention, and conversion metrics at scale
• Experience driving product expansion and multi-product adoption strategies
• Strong cross-functional exposure across product, data, marketing, and technology
• Proven experience operating structured experimentation cadences within mature lifecycle and engagement systems

Benefits

• Comprehensive Group Life Cover
• Life Cover
• Funeral Cover
• Global Education Protector
• Disability Cover (incl. Contribution Protector)
• Severe Illness Benefit
• Healthcare That Works for You
• Full company contribution to Health Insurance for eligible employees.
• Partial company contribution to Medical Aid options for eligible employees.
• EAP support (counselling, financial and legal for you and anyone financially dependent on you).
• Competitive, industry-benchmarked salaries.
• Non-guaranteed performance bonuses.
• Access to company shares (T’s & C’s apply).
• Wellness days.
• Social clubs.
• On-site barista.