Field Marketing Manager

Role Overview

The Field Marketing Manager oversees a high-impact region within the Field Marketing Team, developing and executing go-to-market strategies to drive consumption, expand brand presence, and increase market share year-over-year.

What You Will Do

The Field Marketing Manager is responsible for developing and executing local and regional go-to-market strategies, customizing and enhancing national Marketing plans to deliver profitable sales growth by driving consumer trial through sampling initiatives.

Why It Might Be a Fit

This role requires a strategic thinker with strong leadership presence, data-driven decision-making skills, and excellent relationship-building capabilities across Sales, retail partners, distributors, collegiate stakeholders, and third-party agencies.

Requirements

• 4–6 years of relevant experience in Field Marketing, Experiential Marketing, Brand Activation, or a related function
• Proven experience leading regional field marketing or experiential marketing programs with measurable performance outcomes
• Demonstrated success developing and executing go-to-market strategies across retail, event, and/or collegiate channels
• Experience managing, coaching, and developing direct reports and part-time teams
• Strong background in budget management, KPI tracking, and ROI analysis
• CPG food & beverage experience highly preferred
• Bachelor’s degree in Marketing or a related field preferred
• Proficiency in Microsoft Office Suite
• Valid driver’s license and proof of insurance required

Benefits

• Health Insurance: Medical, Dental, Vision
• 401K with Matching
• Discounts on the amazing GT’s product line
• Corporate Discounts with our partners through LifeMart
• Food trucks every weekday
• Quarterly employee appreciation events

Tagged as: Data Analysis