Director, Content & Product Marketing

Role Overview

The Director of Content & Product Marketing will lead content marketing and product marketing strategy for Helium 10, overseeing the end-to-end product marketing function, content marketing function, and search visibility across SEO, AEO, and GEO channels.

What You Will Do

Define and scale go-to-market strategies, positioning architecture, and product narrative, translating product innovation into clear, differentiated value for target personas. Set the content strategy, editorial standards, and brand voice across owned channels.

Why It Might Be a Fit

This leader will serve as the connective tissue among PMM, Content, Product, Growth, Brand, and Customer Success teams, driving clarity, focus, and executional excellence across launches and campaigns.

Requirements

• 10+ years of experience across product marketing and content marketing, including leadership experience in a SaaS or technology company.
• Proven track record of owning product positioning, messaging, and GTM strategy at scale.
• Strong understanding of product-led growth, content marketing, and marketplace ecosystems (Amazon experience strongly preferred).
• Experience building or scaling a content engine, with hands-on SEO expertise and working knowledge of AEO/GEO practices.
• Strong writing, editorial, and storytelling craft — comfortable operating strategically and hands-on.
• Demonstrated ability to influence senior stakeholders and drive alignment across product, marketing, and customer success teams
• Exceptional strategic thinking paired with operational execution and analytical rigor.
• Experience managing teams and building repeatable processes in fast-paced environments.

Benefits

• Flexible Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave
• Company-subsidized membership to Wellhub and Peloton
• Fertility and family-building information platform through Carrot

Tagged as: Clari