Director of Digital Marketing

Role Overview

This is a hands-on digital marketing leadership role, owning the entire digital marketing ecosystem to drive customer acquisition, loyalty enrollment, repeat purchases, and revenue growth across 350+ locations.

What You Will Do

Manage agencies and digital budgets, execute CRM, customer segmentation, campaign planning, and performance optimization, including loyalty, CRM & Lifecycle Marketing, Paid Media, SEO, Third-Party Delivery, Community Growth, and Data & Personalization.

Why It Might Be a Fit

6+ years in digital marketing, ideally with strong ownership of CRM, loyalty, and performance marketing, hands-on experience building customer segments, automated journeys, and campaigns, and experience owning or significantly scaling a consumer loyalty program.

Requirements

• 6+ years in digital marketing
• Strong ownership of CRM, loyalty, and performance marketing
• Hands-on experience building customer segments, automated journeys, and campaigns
• Experience owning or significantly scaling a consumer loyalty program
• Strong agency management and performance measurement experience
• Experience with Braze, Salesforce Marketing Cloud, Klaviyo, or similar platforms; PAR Punchh is a plus
• Experience in QSR, restaurants, grocery, retail, e-commerce, or consumer subscription businesses preferred

Benefits

• Competitive Pay
• Remote Flexibility
• Paid Time Off
• Public Holidays

Tagged as: Salesforce