Role Overview
Lead growth, performance, and digital funnel optimization initiatives for new strategic bets at Digital Bets, contributing to user acquisition, activation, engagement, and retention growth in existing and launching digital products.
What You Will Do
Design and execute growth strategies, monitor and optimize performance, design and execute experiments, develop CRM and lifecycle marketing strategies, and generate actionable insights through data analysis.
Why It Might Be a Fit
The ideal candidate will have experience leading digital growth initiatives, solid knowledge of digital funnels and growth metrics, and ability to translate data into actionable insights and business opportunities.
Requirements
- +5 years of experience in Growth, Performance, CRM, Growth Marketing, or Growth Strategy.
- Experience leading digital growth initiatives end-to-end, from acquisition to retention.
- Solid knowledge of digital funnels and growth metrics (CAC, conversion, retention, recurrency, LTV).
- Experience in CRM and lifecycle marketing, including segmentation, automation, and engagement strategies.
- SQL management for data analysis and knowledge of BI tools (desirable).
Benefits
- Development opportunities: growth paths and upskilling and reskilling tools in Interbank and all Intercorp companies.
To apply for this job please visit epvw.fa.us6.oraclecloud.com.
Follow us on social media