Marketing Director – RuneScape

Role Overview

The Marketing Director for RuneScape will be accountable for the game’s marketing strategy and the growth of its player base. The role will involve leading an embedded marketing team, collaborating with central marketing functions, and translating commercial goals into marketing plans.

What You Will Do

The Marketing Director will own and deliver the marketing strategy for the game, aligned to the company-wide marketing strategy. They will also plan and direct marketing campaigns, line manage the Product Marketing Managers and Social Media Managers, and collaborate with central marketing functions.

Why It Might Be a Fit

The ideal candidate will have significant marketing leadership experience in the games industry or an adjacent subscription or live-service entertainment business. They will have a demonstrable track record of growing a subscriber, membership or user base through acquisition and re-engagement marketing, with measurable commercial results.

Requirements

• Significant marketing leadership experience in the games industry or an adjacent subscription or live-service entertainment business
• A demonstrable track record of growing a subscriber, membership or user base through acquisition and re-engagement marketing, with measurable commercial results
• Experience owning and allocating a marketing budget of comparable scale, with evidence of return against business objectives
• Working knowledge of current marketing channels and platforms, including creator partnerships, short-form and owned social, performance marketing and lifecycle marketing
• Commercial and analytical capability, able to plan and evaluate activity using measures such as cost per acquisition, lifetime value, conversion rate and return on ad spend
• Experience setting marketing strategy and managing its execution through to performance reporting for senior stakeholders
• Experience line managing and developing marketing specialists, such as product marketing and social media managers
• Experience leading through influence across central or matrixed functions, such as CRM, Paid Media, Brand and PR
• A strong understanding of the role of community in a live game, including how sentiment, creators and player culture shape marketing, with evidence of using community insight to inform decisions
• Strong written and verbal communication skills, with the ability to present strategy and results clearly to senior stakeholders
• A knowledgeable understanding of MMORPGs and their communities

Benefits

• Private Healthcare
• Minimum 6% Pension contributions
• Employee Assistance Programme & onsite Counselling
• Life Insurance
• Discretionary annual performance bonus
• Enhanced family leave policies from day 1
• Flexible working hours
• 25 days annual leave + Bank holidays & the option to buy/sell holidays